The phrase "garbage in, garbage out" is very apt to explain why bookkeeping is so important. Knowing how you want to look at your data is the first step in bookkeeping. Without it, you're paying bills and reconciling accounts, but you're not setting up your data to tell the story that it can tell. Knowing what you want to know in analysis, changes the way you need to keep your books.
We follow our systematic bookkeeping processes to ensure that data is collected in such a way that it can be extracted to provide insights that are "accurate, clear, concise, and timely", insights that will help you make better decisions in your business.
Nate has been an irreplaceable addition to our business. He has given us the ability to comprehensively look at our business from a financial perspective in clear reports that are easy to read. I didn’t know near enough about accounting when I hired him and I feel like he’s educated me in the process and helped me be a better CEO. I would recommend his services to anyone, as long as we don’t lose him. -Adam S.