The phrase "garbage in, garbage out" is very apt to explain why bookkeeping is so important. Knowing how you want to look at your data is the first step in bookkeeping. Without it, you're paying bills and reconciling accounts, but you're not setting up your data to tell the story that it can tell. Knowing what you want to know in analysis, changes the way you need to keep your books.
We follow our systematic bookkeeping processes to ensure that data is collected in such a way that it can be extracted to provide insights that are "accurate, clear, concise, and timely", insights that will help you make better decisions in your business.
Nate has been hugely helpful in giving us the visibility into our financials that we've needed to make critical business decisions. He's been proactive about bringing forward solutions and ideas, which has allowed us to focus on growing our business. It's nice to work with someone you can trust and rely on especially when it comes to our finances. -Jordan B.